Understanding who your target audience is and how to reach them with the right message is key to business success. A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.‎Target market · ‎Determining the target · ‎Vs. target market. target audience noun [ C, usually singular ] uk ​ us ​ MARKETING. the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed: The new campaign aims to reach a target audience of consumers 45 years old and younger.


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  • How to Define a Target Audience (For Your Marketing Plans)
  • How to Define Your Target Market |
  • What is target audience? definition and meaning -
  • Target audience
  • How to Define a Target Audience (For Your Marketing Plans)
  • What is a target audience, and why do you need one?

Demographic[ target audience definition ] This divides the market into demographic field such as age, life cycle, gender, income, occupation, education, religion, and nationality Kotler et al. Some companies offer different products and market strategies to allocate to various age and life cycles, other companies focus on specific age of life cycle groups.

This shows that the Target audience definition cruise line company has a specific segment of their target market being families with children. Psychographic[ edit ] Customers may be sorted based on social class, lifestyle, or personality characteristics Kotler et al.

According to Kotler et al.

Target audience

Marketers generally segment target target audience definition into consumer lifestyles and their social class. Social class has a large effect on preferences for cars, clothes, home furnishings, leisure activities, reading habits, and retailers Kotler et al. Behavioral[ edit ] Consumers are divided by their knowledge, attitudes, and use of, or response target audience definition, the product Kotler et al.

Marketers can group buyers according to the occasion when they made the purchase or used the product. For example, Kotler et al.

Who, what, why, and where? Your target audience definition

Another way marketers can group buyers using behavioral variables is user status and usage rate. They can be segmented into nonusers, former users, potential users, first-time users and regular users of a product, Kotler et al.

target audience definition

Usage rate is the segmentation into light, medium and heavy product users. According to Kotler, et al.

Loyalty status can prove to be very significant to a target audience definition product or service. According to, Galvinmarketing is considered to be as simple as selling or promoting a product or service to a client, customer or consumer who is in need of the distinct product.


It target audience definition also the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual customer and organisations Galvin, As well as segmentation, the marketing mix is a significant marketing strategy to pinpoint the target audience and further market appropriately to that audience.

The marketing mix involves designing the packaging, pricing of target audience definition product, distributing of the product, and promoting or communicating about the product Galvin, While this is a great start, it can only take you so far.

Look for audience demographics that target audience definition most likely to become repeat customers. Ask yourself how you can support your target audience in the long-term to transform them into brand ambassadorsand so on. Use tools to help you Remember, an target audience definition of digital transformation has ensured that the modern brand has plenty of tools and resources available to help them make the most out of their marketing strategy.


Take the time target audience definition find out what types of people are spending the most time on your website and social channels. Here are just 3 example target audience insights to help you understand how modern companies use these definitions.

Nike target audience Since it began inNike has quickly emerged as one of the most valuable and recognisable brands in the target audience definition marketplace.

Who, What, Why, And Where? Your Target Audience Definition

The company is instantly recognisable target audience definition to its iconic logo and its innovative products, but according to CEO Mark Parker — everything the organisation does, starts with a focus on their target audience. Consumer research is a vital target audience definition that can help you find the answers you need.

Below, three experts share questions you can ask to help identify your target audience, assess buyer behavior, and optimize your marketing strategy. Read on to find out more.

How to Define Your Target Audience

Look for common characteristics and interests. Which ones bring in the most business?


Check out your competition.