The current paper purpose is to focus on the elements that can affect online repurchase intentions. In the current paper we utilized survey. All dimensions have a direct impact on perceived value and repurchase intention. The results also show the important role of perceived value. Abstract. The aim of this study is to investigate the relationship between consumer satisfaction and repurchase intentions in order to attempt to resolve the mixed.
|Published:||7 January 2015|
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However, its growth rate has repurchase intention matched its potential, leading to the question how online retailers could improve their practices and thus contribute to the sustainable development of emerging markets such as Vietnam.
Therefore, with the goal of providing online retailers with many methods to improve their online shopping service, this study examined the direct and indirect influence of the dimensions of online shopping convenience on repurchase intention through customer-perceived value.
A survey of Vietnamese customers repurchase intention conducted to test the theoretical model. repurchase intention
A structural equation model was used for data analysis. The results determined that the five dimensions repurchase intention online shopping convenience are: All dimensions have a direct impact on perceived value and repurchase intention.
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What affects customer satisfaction and behavioral intention?
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