While I disagree with Amory Lovins on many topics, the man is definitely a visionary. In his latest book Reinventing Fire: Bold Business. Reinventing Fire has ratings and 24 reviews. Guy said: Relentlessly positive doesn't even begin to describe this book. Lovins has made a career out o. Reinventing Fire and millions of other books are available for Amazon Kindle. Reinventing Fire: Bold Business Solutions for the New Energy Era Paperback – October 7, Book News- Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky.


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Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. InTime named him among the world's most influential people, and Foreign Policy, one of the top global thinkers. The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that reinventing fire them with passion and ingenuity is essential to our future prosperity as reinventing fire people and a nation.

Reinventing Fire - Rocky Mountain Institute

We can all learn from reading this clear statement from a real expert. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel "My friend Amory Lovins reinventing fire that the most important question of the twenty-first century is the 'how' question-how we turn good ideas into working solutions.

Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution.

This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful reinventing fire by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms.


Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Reinventing fire "America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables.

reinventing fire


Now, in Reinventing Fire, that profit-led path is here, clear, and compelling. Lovins correctly notes that the renewable industry will employ a reinventing fire more people than the fossil fuel industry.

I have reinventing fire that this is due to the much lower energy return on reinventing fire investment EROEI for renewables. But then Lovins states many times in the book that these renewables are all going to be cheaper than oil.

Reinventing Fire | Chelsea Green Publishing

If it takes times as much labor to produce the same amount of energy, that energy is going to cost more. What appears to be missed is that someone is paying for that wealth reinventing fire, and reinventing fire many cases what happens is merely a transfer of wealth from one group to another.

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Ultimately, this books scores highly for visionary ideas, but falls far reinventing fire when it comes to the steps required for realizing those ideas. Reinventing firethe United States excluding noncombustion uses as raw materials used 93 quadrillion BTU of primary energy, four-fifths of it fossil fuels.

Official projections show this growing to quads in Natural gas saved through reinventing fire buildings and factories could be reallocated to cleaner, cheaper, and more efficient combined-heat-and-power in industry though we conservatively assume none in buildingsto displacing oil and coal in buildings and factories, and optionally to fueling trucks.

Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory B. Lovins

The remaining gas use, which is probably conservatively high, could phase out over a few decades after It reinventing fire already underway, driven inexorably by innovation, competition, and customer preferences.

Just as whale-oil suppliers ran out of customers in the s before they ran out of whales, oil and coal are becoming uncompetitive even at low prices before they be come unavailable even at high prices. Realizing this potential does not require business to take a hit or suffer a loss.

Actually, the suggested investment portfolio reinventing fire outperforms these hurdle rates: Reinventing fire says that renewable energy is already cheaper than fossil fuels and his analysis predicts further reductions in renewable energy prices.

RoweCEO of Exelon. So, anyone think that any of those conditions after IF above are likely to be met?

Book Review: Reinventing Fire

Now, it may come as a surprise after the reinventing fire couple of reinventing fire, but I'm not a doomer: I don't think Mad Max and The Road are our future.

But I do think that we are going to go through a very extended period of tough times before we get to the beautiful future that Lovins envisions. We are like the United States in Churchill's famous quote: