The meaning of things. Attractive things work better -- The multiple faces of emotion and design -- Design in practice. Three levels of design: visceral, behavioral. Emotional Design: Why we love (or hate) everyday things. emotional design. The book pops with fresh paradigms, applying scientific rigor to our romance with. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their.
|Published:||14 November 2015|
|PDF File Size:||16.29 Mb|
|ePub File Size:||38.60 Mb|
Emotional design why we love visceral layer is where humans react to thrills, colors, lighting, etc. For example, when the camera angle points upwards to the face of the character, we understand as a gut feeling, or sensation that the character is a hero.
This is the layer where humans appreciate the functionality, usability, and performance of objects.
Emotional Design: Why We Love (Or Hate) Everyday Things
At the reflective layer, humans take a metaphorical step back and analyze the object and the way they can interact with emotional design why we love. For example, even a colorless and useless broken object can appeal at this layer to humans, who may be attracted by a story that includes the object how the object was broken during a war, while in the pocket of a long-gone grandparent.
Norman explains the psychology behind our love or hatred of things by outlining the three levels of brain functioning: The visceral response is our first gut reaction to things.
For example, most people have a positive visceral reaction to the Mini Cooper.
This also explains why many books have attractive covers on the outside to prove as a hook to a potential reader who has many choices. Norman addresses these provocative questions emotional design why we love drawing on a wealth of examples and the latest scientific insights - in this bold exploration of the objects in our everyday world.
Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
Author Notes Donald A. Norman is professor of computer science and psychology at Northwestern University and co-founder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services.
Reviews 4 Booklist Review Computer science professor Norman also advises design firms. He brings his background in academics and business to bear on the emotional valence surrounding objects of daily use, be they kitchen utensils, automobiles, or a football coach's headset.
Norman's analysis of people's emotional reactions to material objects is a delightful process, replete with surprises for readers who have rarely paused to consider why they like or loathe their belongings.
He breaks down emotional reactions into three parts, labeled visceral, behavioral, and reflective, asserting that a successful design emotional design why we love to excel at all levels.
Emotional design why we love research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.
He is professor of computer science at Northwestern and has served as vice president of Apple Computer's Advanced Technology Group. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses?